https://www.katrinashah.com/vertigo-metrics daily 0.75 2021-05-29 https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622240025434-5M1YTR8O9CK83OWC3490/Verto1.png Vertigo Metrics - Enabling objective, accurate, and efficient methods for differentiating between life threatening and non-life threatening conditions in the ER. VertigoMetrics Diagnostic (Verto) https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622243614136-P7FDGIJ8BMU5KM3IYD7L/pexels-pavel-danilyuk-5996599.jpg Vertigo Metrics https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622243420738-DZ7SWT1BCPJA5AY0IN9B/pexels-thirdman-5327656.jpg Vertigo Metrics https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622243492661-VLXBV9QTBY7OFROQ47TE/image-asset.jpeg Vertigo Metrics https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622240174596-DTMDSQ86450T6SZ3B7B7/20170217_110635.jpg Vertigo Metrics - Field Research Understanding the use-context (e.g., users, environments, workflows) and current technologies was the foundation to discovering existing mental models and behavioral patterns, that would inform and shape our UX & UI. To do so, our team did a deep dive on existing retinal, CT, and MRI imaging systems to understand current features and functionalities as well as how information is communicated to the end user. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622245030072-NT4U9P6JNJP09ZVTJNT4/Journey+map.png Vertigo Metrics - Journey Mapping Defining the current workflow across the entire care-continuum was imperative from both a patient and clinicians’ perspective. Through journey maps, we were able to identify key pain points, opportunity areas, gaps, while pinpointing roles & responsibilities. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622240418078-3SFM3SVXB01CH4B8P30I/Design+arguments.png Vertigo Metrics - Design Sprints & Arguments Our team worked in 2-week design sprints. Each week we crafted our design arguments documenting our assumptions, design characteristics, arguments/evidence from testing, and related questions. This systematic method enabled us to prioritize learning efforts in upcoming sprints. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622240252202-Y24O5E9YELHNR06MWSY2/20170203_103621.jpg Vertigo Metrics - Rapid Prototyping (HW & SW) It was imperative that Verto hardware and software complement and harmonize with one another. Our team designed lo-fidelity prototypes of the HW that we could be used in conjunction with our SW prototypes during user testing to emulate a more realistic experience. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622246532341-Q0LANDZDN1501LKPTJ2R/20170208_094447.jpg Vertigo Metrics - Prototype, test, build & iterate Leveraging lo-fidelity prototypes from paper prototypes and wireframes enabled the team to discover new insights and make informed design changes rapidly each sprint. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622244708032-2J2INUBYMT6IONLQ7PIN/Verto+Final+Presentation2.png Vertigo Metrics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622244677387-K1NKE1LL26S4CE6AK95U/Verto+Final+Presentation.png Vertigo Metrics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622244689208-5FFPB0R0APD2EC9G35RP/Verto+Final+Presentation1.png Vertigo Metrics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katrinashah.com/home daily 1.0 2024-11-21 https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621692058555-T644Y5LG2ZSDD1D6XR33/image-asset.jpeg Home I am a designer and strategist that lives at the intersection of UX & business innovation. I serve as the voice of customers in the context of business objectives and needs. My day to day is equal parts research, synthesis, envisioning, and designing of new futures and solutions. My passion is in the innovation of products that positively transform people’s everyday lives through human-centered design and maximizing multidisciplinary collaboration. My experience to date has primarily been in the healthcare industry, working on multifaceted ecosystems that encompass both physical products and digital solutions. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621691668856-6MNI9ZLBW5JO8FILVX19/6T3A0398-X3.jpg Home - Inspezzo Bringing value based care into the treatment of foreign object ingestion. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622148715413-V3RJ1EMC7CQNFPTTNAL5/Verto1.png Home https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622232805024-596FP9WXHE5CYYKOJYG4/Group+111.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622230565973-Q7WRMROBW4CKJF7E5FEF/spotlight+compass.png Home https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621899390550-CZH3LCX19H2VRGS2HGJ3/Mobell+muscle.png Home https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621834517379-U36AC614BM75D8WQMGO3/Lumacyte.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621834131619-LZSVG84R70QZ8XTA426W/image-asset.png Home https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621899291304-NOUIM448XZR05013ISW4/kirakira.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621834189114-4W00VGNMARMICQI3NO3S/image-asset.png Home https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621899530307-JPDKIJVU62X1YSMBR0SK/P%26G.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621899187608-MFHG3H1067R8MHNN5VJT/hemoshear.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621898991039-KE1FCHABVAAVHIO11IFY/inbio.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katrinashah.com/our-services daily 0.75 2021-05-28 https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622234191665-CYUG49RLQE6SIHFM4CEM/Process.png Process https://www.katrinashah.com/aboutme daily 0.75 2024-11-25 https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622083612994-HZEPRXYV8RF8N3050MC8/edi-spotlight-presentation-9.png About Me - About me. My personal philosophy has always been to seek out the broadest perspectives, diversify my thinking, and develop a versatile skillset. This, combined with my dream to design products that solve the needs of many and inspire people across the world to live healthier, happier lives, led me to pursue my B.S. in Nanomedicine Engineering and my M.S. in Engineering Design Innovation. My passion is in design strategy and my heart is at the intersection of healthcare, human-centered design, and business innovation. I am currently reimagining the healthcare space at Johnson & Johnson Medical Devices, particularly in the orthopedic space spanning physical and digital solutions across the full end-to-end care continuum. Prior to J&J, my experience was primarily with start-ups in a variety of industries, building principles of agility, adaptability, and external focus. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/a03d4bad-3e44-47f8-b479-dc772b7826a1/Marth.JPG About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/85f3edf4-5154-4a2a-9cd2-b51e54dc110c/Palutena+Final.png About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/b4af9b4c-f683-4c0b-8442-e79379be3643/my+country.png About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/b478a666-9b60-43d6-8653-f38778a6f30a/willa.png About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/3fc47681-7126-48a6-924c-615190d2eb9a/Toph.jpg About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/d990e2a8-81fc-4fdb-9872-5af6a04895e2/Lady+in+the+Forest.jpg About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/c720bff2-15b5-40e4-9ea7-54306025066e/cowboy_bebop___spike_spiegel_by_kshah_degb4ff.png About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/945443bd-df48-4aec-ae3b-c23c0fc96889/portrait+guy.jpg About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/4a3a42f2-4586-450e-9323-5ade96bff50b/Daenerys.jpg About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/d954b4a3-bb28-4d48-9ca9-6181ea973a85/violinist_by_kshah_dbi641k.png About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/6c3ec1ff-213f-4ed9-8127-8ad9cab2298b/Talim.jpg About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/5e840efd-2598-486a-b3f8-1eec388e3ca0/Korra.jpg About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/8ee8495a-5c98-4390-9044-f83ff79a0e81/Berserker.jpg About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/b07d77ac-31a1-4136-ac5d-3142f2e99648/Captain+America.jpg About Me https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/e4fa321e-ff64-4fbf-858b-2f4662ddca3e/Thranduil.jpg About Me https://www.katrinashah.com/inspezzo daily 0.75 2021-05-29 https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621901089040-RLQHQQHI8COFV8A94IUZ/IMG_7532.JPG Inspezzo - Bringing value based care into the treatment of foreign object ingestion. Inspezzo https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622077166107-QT0S4MU4ODWVL9I2BXJ3/Anterior-posterior-X-rays-A-On-top-a-button-battery-with-double-ring-or-halo-sign.png Inspezzo - Make it stand out Source https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622074745474-YC1GUAF3DCCWBQI4V6ZH/17203145_10100344880932755_2432759023912488457_n+%281%29.jpg Inspezzo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622077983696-KMDGKEOKCCBVDEVTZ6CP/Shadowing.png Inspezzo - Shadowing & Needs Finding Our team did primary and secondary research through shadowing/ clinical observation, literary review, and interviews with key opinion leaders to explore potential opportunities in the healthcare space from Congestive Heart Failure Readmission to hospital inefficiencies. Our team partnered with 2 inventors who patented a new technology to tackle the challenge of foreign object ingestions. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621831499377-Y9ZM54SWL4XWAOBQA2OX/image-asset.png Inspezzo - Journey Map. Mapping out the entire journey from when a child first ingest the object to the follow-up x-rays enabled us to have a clear picture of the current workflow, key responsibilities of each user group, and pain points (e.g., emotional, informational, physical). https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622078881755-4Q6WJENSCQTLJK74GWSI/IMG_7343.JPG Inspezzo - Prototype, test, build & iterate From leveraging co-creation activities with clay models to rapid prototyping via 3D printing, I was able to quickly evolve and iterate each design after testing with a variety of end-users. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622079780327-3RX5AHZBZV84Q72ZEJW9/Tech+dev.png Inspezzo - Internal technology development As the lead engineer, I was responsible for building the internal technology under the guidance of two inventors. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622080574134-NPH6QCKTK0FYA1JRKUPA/image-asset.png Inspezzo - Developing a Business Plan Our team collaborated in the development of a business plan that defined the market opportunity, unmet needs, business model & commercial strategy, patent research, device classification, reimbursement, and more. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621820875184-M7BUGT3W41ND9NUXT49F/image-asset.png Inspezzo - Sphere of Influence (5 Whys) A framework that enabled a deeper understanding of the broader context in which we were designing for, ultimately resulting in a more holistic solutions. The tool also helped prioritize information and areas of focus by capturing degrees of influence and identifying initial design requirements. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622078505000-4UQVCE0MNSPTK5XCKQX4/image-asset.png Inspezzo - Quant & Qual Survey Design To help focus our efforts and better understand user needs, we conducted qualitative & quantitative research with 30+ stakeholders. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621900417185-PSAXGXNC61WU6WZZA3H4/Kids.png Inspezzo https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1621900698785-JZ7UDTPCHI49XW6A451I/pediatrician.png Inspezzo https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622118975598-CXN7X9Y8JBKBNWJZWC0Z/Prototype3.png Inspezzo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622050773285-1ER5GCUAPUTW11M5UMRJ/Prototype1.png Inspezzo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622118962363-RMFG68XY8G9N6063L6LY/Prototype2.png Inspezzo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622049200123-9TD2JDKW2N8EXEH9V5R2/Charging+station.png Inspezzo https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622049184274-8T4D25KY7WJC38PBX47H/App.png Inspezzo https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622082392717-WY246TR0T5STCQ9OZPEN/Infographic.png Inspezzo https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622049162419-95S7QK03695GTEIVX6BN/Portable+Screening+Tool.png Inspezzo https://www.katrinashah.com/portfolio daily 0.75 2021-05-31 https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622248100138-GVHKG5IRQ5VMW3ZKC442/Verto1.png Portfolio https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622248069158-FVOY52ZHXBTV2235ZDZK/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622262181152-KK6PCIO3KFY0XG4NEYNZ/spotlight+compass.png Portfolio https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622263129711-IMOX9UAZHM1GHE1ZRVPR/Group+114.png Portfolio https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622267005577-A5KQ0HHNIJNXT4KBNFTH/Group+119.png Portfolio https://images.squarespace-cdn.com/content/v1/60a8fd9a62a20e102be2368d/1622267420399-JP0ZN2RZEKJI979Z28DU/radiolaria.jpg Portfolio